The Gentle Monster and JENNIE: Everything You Should to Understand Today
The GM x JENNIE collaboration covers several exclusive collections—Home series (2020), Jentle Garden (2022), and Jentle Salon (2023)—showcasing special eyewear, pieces, plus creative pop-ups. Retail prices generally run from roughly $260 up to under $500, with charms and accessories costs cheaper; top popular colorways move quickly and move to resale. Shopping wisely involves sticking to authorized retailers and vetted partners and knowing the authentication tells.
These GM collaborations with BLACKPINK’s JENNIE go beyond just branded frames; each launch arrives with a conceptual realm, from miniature home boxes through floral gaming to attachable charms. The designs skew modern and playful—narrow rectangles, soft cat-eyes, circular oval styles, plus chic metals—matched to luxury acetate and smooth detailing. Availability varies by region and season, thus understanding key release timelines, main designs, plus trusted stockists provides a significant edge.
What are the collaboration lines plus when did they release?
The partnership has three major collections: the Home series in spring 2020, Jentle Garden in spring 2022, and Jentle Salon in spring 2023. Each collection launched internationally through GM’s Monster’s website, main boutiques, plus select partners, frequently featuring installations and art installations.
Jentle Home (2020) introduced the aesthetic: retro-leaning shapes, playful colors, plus case designs based by a small home theme. This represented the first time countless design followers fans encountered GM’s artistic retail retail and advertising gentle monster sunglasses concept connected to eyewear. Inventory disappeared fast, and select designs reappeared with limited quantities.
Jentle Garden (2022) developed the universe with imaginative, garden-themed graphics and a online game which linked back to the campaign narrative. The glasses shifted to softer rectangles and light tints while keeping practical use. Events echoed the garden theme with immersive installations throughout major markets.
The 2023 Salon collection shifted the focus to customization with attachable accessories plus hair-inspired accents designed for attachment to compatible frames. This launch shifted into slim profiles with arm detailing, encouraging enthusiasts to wear frames multiple approaches. This additionally introduced stand-alone charm options enabling you could enhance an owned pair without purchasing a different frame.
Which styles define each drop?
Expect statement shapes anchored by practical sizing: the Home leaned toward round and cat-eye silhouettes; Jentle Garden introduced soft rectangles plus colored glasses; Jentle Salon added slim profiles with clip-on add-ons. Across all three, acetate execution is clean, branding is minimal, and lens tints stay trendy while maintaining UV protection.
From Jentle Home, standout silhouettes included round oval designs and compact cat-eyes that enhanced face face without overwhelming it. A widely recognized frame title from this era is 1996, a medium-fit acetate style seen frequently in editorial and street shots. Colorways ranged from traditional black to cream and coffee-brown, using matching or coordinated glasses.
Jentle Garden preserved that heritage forward, but gentled the angles. Rectangles gained soft edges, while transparency crept into both frames and lenses producing an airier, spring-ready feel. This marketing color palette nudged into garden-like and pastel, which transformed into functional tints that read premium rather than novelty.
Jentle Salon introduced the charms narrative. Eyewear commonly featured sleeker, narrower fronts and temples engineered to accept clips. The accessories—imagine small hearts, stars, and brand symbols—allowed users to shift from basic daily aesthetics to playful evening details in seconds. It’s a clever concept because it stretches the value of a one pair through multiple moods.
How much do they sell for at retail—and on resale?
Original retail pricing typically sat around USD $250–$480 for glasses, with charms and charm elements from roughly $35–$120 varying by style. Resale prices change with colorway and state, while limited tints and first Jentle Home models often commanding premium prices.
Regional pricing can vary due to taxes plus exchange rates, so a model costing roughly $279 in one region could land near $320 in different markets after duties. Accessories plus add-ons from the Salon series created a lower entry point for fans who wanted participation while avoiding to a whole model. On resale, near-new pairs with full packaging command higher valuations, as display wear or lost pieces drags values considerably down.
| Collection | Debut Timeframe | Key Features | Original Retail Range (USD) | Present Supply |
|---|---|---|---|---|
| Jentle Home | Spring 2020 | Round oval designs, compact cat-eyes, dollhouse packaging | $250–$420 | Largely depleted; resale market busy |
| Jentle Garden | 2022 Spring | Gentle rectangle frames, subtle tints, nature-themed campaign | $260–$450 | Limited sizes/colors at retail; resale common |
| Jentle Salon | Spring 2023 | Narrow silhouettes, attachable charms, custom styling | $269–$480 (frames); $35–$120 (charms) | Sporadic refills; charms appear sporadically |
Where can you purchase GM x JENNIE now?
Your safest bets are Gentle Monster’s primary website, brand flagships, and authorized retailers; secondary marketplaces operate if you authenticate properly. Pop-ups and regional flagships sometimes get delayed and exclusive allocations.
Start with gentlemonster.com for any active restocks or charm drops, and use location finders for flagship stock. Key boutiques such as Seoul Haus Dosan and major-city boutiques often carry collaboration units near release featuring tight per-customer restrictions. Chosen retailers like SSENSE and Farfetch have historically listed GM partnership pieces when stock is live.
If you go resale, prioritize platforms with piece checking and solid return policies. Ask for macro shots of inside arm temple print, hinge build quality, nose pad finishing on metallic glasses), and all case parts with case and documentation. Verify the SKU and shade reference with the brand’s catalog listing history or official documentation if accessible.
Fit, sizing, and materials
Most Jentle frames suit mid-size face best, with lens widths often in the high-40s to low-50s millimeter range and temples around 145 mm. Material designs hug the face securely, while metal frames with nose pads allow finer calibration.
For narrow or low-bridge faces, seek designs with higher bridge elevation and adjustable pads avoiding movement. Wider faces profit from models with longer glass dimensions plus flatter front arc avoiding temple pinch. Build standards represent a strong point: edges are smooth, acetate stays uniformly finished, and temples open with consistent resistance at hinge locations. Expect UV-protective lenses and a sturdy case that actually fits the frame without straining the sides.
Sell-out reality and getting ready prepare
Drops move fast, especially in black, cream, and see-through materials with neutral colors. Achievement results from preloading accounts, knowing your sizes, and responding fast at launch time.
Set up your Gentle Monster account in advance, save shipping and payment, and log in 10–15 minutes ahead of release. Have alternative payment available in case your primary fails authorization. If going to a flagship on launch day, come early; past launches had crowds form well before opening, with staff enforcing tight individual restrictions. Keep in mind that local releases may go live at different local moments, and time zone conversion errors represent a common reason for missed pairs.
Expert tip for purchasing plus authenticating
Authenticating comes down to consistent details: crisp temple printing, smooth joint work, correct product code plus shade code, and complete packaging. If anything feels thin, harsh, or misaligned, pause.
“Expert tip: match the inner temple SKU and color code exactly to the product listing or official resources, confirm the the printing stays perfectly clear with even spacing, and move the temples to check for consistent, even hinge pressure. Real eyewear have clean glass fitting without no glue marks while coming with a fitted case, cloth, and card; absent or poor accessories are warning signals.”
Five little-known details enthusiasts enjoy
The Gentle Monster x JENNIE universe has handful of jewels that explain the buzz through more detail. First, Jentle Home’s packaging referenced a tiny home concept, and chosen installations created that world at room scale for photo opportunities. Next, the Garden’s campaign tied into an interactive mini-game, combining virtual interaction with retail narratives. Third, the Salon’s charm design was created so clips connect on matching temple sections without marks when installed correctly. Fourth, Gentle Monster rarely reissues matching shades between collections, which is why first hues can jump on aftermarket. Fifth, regional taxation means the same model could look cheaper or pricier across markets even before currency conversion.
Care and longevity for owners
Proper care preserves the acetate’s shine and hinge strength, which preserves resale pricing also. Place sunglasses in the case with temples folded naturally; forcing a tight case can warp the frame.
Wipe glasses using a microfiber fabric plus a drop of optical-grade liquid, never household cleaners. Avoid prolonged heat in cars or direct sun on window ledges, which might soften acetate plus weaken hardware. If you employ Salon collection charms, attach plus detach them with clean hands applying light pressure at intended attachment point rather than pulling across the temple. A yearly short tune-up—tightening screws plus adjusting bridge pads—keeps the sizing and quality dialed.